demand

Who’s The Customer?

In these days of internet connectivity, companies have the technology to track your every move on the internet.  They know which websites you visit, how long you linger, and how many times you click through to another page for more information. They bury tracking devices to place ads in front of you based on the sites you visit, and send spam targeted to where they think your interests lie. Yes, they’re literally following you around collecting information to try to further influence your shopping habits. For stores where you have a physical shopping presence, they entice you with “loyalty” cards where you can get discounts or coupons on products, all based on your common purchases.  Instead of you, the customer being king, you’re pressured by the businesses who expend a lot of resources to understand you.  (more…)