Supporter or Partner: 5 Steps to Engaging Business Relationships

Supporter relationships are evidenced by business interactions that are more transactional. Supporters focus more on what they are getting, rather than what they are giving. Supporters emphasize the importance of clients’ understanding and valuing their expertise. They tend to receive more crisis calls as a reactionary response from the businesses because something hasn’t turned out as expected.

Partnership relationships are evidence by a shared investment and mutual interest in business results. Partners are engaged with business leaders and contacts. They proactively take the pulse of the business to understand what’s working well and what isn’t. They place more focus more on how they’re helping the business than what they’re getting out of it. (more…)