The Power of &
The Power of &
Breaking News! On June 6th the PGA Tour and Saudi backed LIV Golf announced an agreement to merge. For anyone whose head may have been buried in a sand trap, this was a stunning announcement of an alliance between the decades-old organizer of golf in the U.S. and North America, and the year-old start up that paid hundreds of millions of dollars to woo big name pro golfers to defect from the PGA.
The two organizations spent the better part of a year in an acrimonious legal battle that included Saudi Arabia’s sovereign wealth fund, former PGA golfers, antitrust allegations, and more. The startling agreement “effectively makes the Saudis investors in U.S. golf…” according to the Wall Street Journal.1 (more…)