Peronal Brand

Developing Your Authentic Presence

This is a conversation I’ve been engaged in with multiple leaders over the past month. These are individuals trying to move their careers forward and balance their own desires and interests with the expectations of others in their environment around appearance, style, communications and behaviors.

In recent years, trends have moved from organizations being very prescriptive about the appearance and behaviors of their employees, to understanding the need to be open to more variety. This shift is focused in part on the recognition that employees want greater ability to bring their “whole self” to work, and the risk of losing talented individuals who can contribute to improved results. So, what is authentic presence? (more…)

5 Keys to Maximizing Your Personal Brand

April 5, 2017

Priscilla Archangel

Brand, Leadership, Peronal Brand, Presence, Purpose, Strengths

5 Keys to Maximizing Your Personal Brand

Do you know what people are saying about you when you’re not in the room? Do you know what they think of your performance, your presence, your purpose and your personality? Rather than being unconcerned about what others think, it’s important to ensure that their perception of you aligns with how you want to be perceived. Because the answers to these questions are part of your personal brand.

Glenn Llopis describes personal brand as “the total experience of someone having a relationship with who you are and what you represent as an individual; as a leader.”¹ It’s your promise that you will do what you said you will do. It’s your reputation that attracts others to you, or pushes them away. Establishing and managing your brand is an ongoing process fueled by continual behavioral inputs that remind others of who you are, what you do, and how you can support them. Leaders must develop their brand so that it validates their work and provides a platform to connect with others and accomplish their goals.

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Developing Your Authentic Presence

Developing Your Authentic Presence

5 Keys to Maximizing Your Personal Brand

5 Keys to Maximizing Your Personal Brand

Leadership Tips